Logo
Our logo combines the signet and wordmark. Use it as the primary identifier across all communications.
Signet
The signet is our visual shorthand - a small bird that represents our approachable and positive brand character. It can be used alone on any approved background.
Correct use
The logo, the signet and the wordmark should always have minimum one time the signet height to the sides as an exclusion area.
What to avoid
The colours of the logo cannot be arbitrarily changed. Don't apply effects on it.
The logo cannot be arbitrarily modified by rotating or shifting one or more of its parts.
The logo cannot be arbitrarily modified by increasing or shrinking the size of its parts
Colors
Black and White are our primary colors. Blue is our main accent. The secondary palette is used for product lines, illustration elements, data visualization, graphs, infographics or icons.
Naming
Always use the exact lowercase hyphenated form. The hyphen and lowercase are intentional and non-negotiable.
